So Oribe strikes again with this magical new super hero called SILVERATI!!!! Talk about being pretty on the inside and out. Not talking about the man himself, even though we’re sure he is, but about their new baby which is launching next week. We had the opportunity to play with it, and it was love at first sight. So it’s designed for you Silver Foxes out there, natural or purchased.

It super hydrating, restoring youthfulness, dullness, and elasticity (movement and bend). As our hair ages or gets overworked (from heat styling and chemical services) hair can lack the vitality it once had.

Silverati eliminates yellow tones, brightening grey and silver hair as it protects and strengthens.